The Basics of IP

Intellectual property (IP), creations of the mind, holds immense significance in our ever-more digital world. Knowing how to handle IP and mastering tools for protecting it is no longer niche expertise. The Hooks IP program teaches you about the different forms of IP and how you can protect your rights and create value. 
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With a vast selection of courses, cases, and tools we have something for everyone that creates, handles, or manages intangible goods – from the uninitiated to professionals.

Get  into the world of IP in the introductory courses on understanding IP and using Intellectual Property Rights (IPR) protection to your advantage. These courses are designed to start at a novice level and progress with you to build your knowledge over time. Yet, the course is also great for professionals who just need a bit of a refresher, or wants to broaden their horizon.

When you've got a grasp of the basic concepts and how to use them, make sure to check out the many cases where you can apply your learning in a practical situation. These are short situations revolving around IP, where you will faced with challenges like identifying IP issues, applying the correct form of protection, and reflecting on how IP matters.

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Broaden your expertise with Hooks

Get unlimited access to IP and standardization learning programs from world class professionals 

For just €19.99/month, you unlock: IP Program: The Basics of IP and Standard Program: The Basics of Standards

Each program includes three courses — giving you six courses in total, with more added over time.